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GOOGLE ADSENSE TRAINING - BLOCKING LOW REVENUE ADS
MAXIMIZE YOUR AD REVENUE IN 5 MINUTES
GOOGLE ADSENSE TRAINING - BLOCKING ADS AND MAXIMIZING YOUR AD REVENUE IN 5 MINUTES. This article is really for people with websites containing ad revenue with Google Adsense, like bloggers (me).Begin: If you haven't gone into your Google Adsense and blocked certain ads/ad categories, you are flat out throwing away ad revenue! "But I thought Google would put up the best ads for me to make bank?!" Uh, Google doesn't care about you, you're a number, not a name. It's up to you to maximize your ad revenue and I'm going to show you a 5 minute way to do it. You'll want to wait at least 1 month of using Adsense so that it can gather some data on your ad usage. You don't want to go changing things too early before you really know what's workin or not on your sites' revenue stream.
While you are signed into your Google Adsense account, click on: Allow & Block Ads --> General Categories (See the large picture at bottom). At the top, it says, "Use this page to allow or block general categories of ads (in any of these supported languages - the default is English so don't worry about this unless you're not in the USA or UK) from appearing on your site."
There is too much to think about when you are new to Adsense to know to go here, but now it's time to kick your revenue up a notch. Adsense allows you to "cut out" 7 of the least money making ad revenue ads. What you want to do is look in the column, "% Earnings (last 30 days)". No one cares about the other columns, they are just fluff and meaningless to your bottom line.
Find the 7 lowest percentages and cut them out by clicking on the little grey square by the green checkmark that says, "Allowed" by it in the first column. This will change it to, "Blocked", thus not allowing anymore loser ads that aren't making much money.
You'll notice on the 7th clicking/blocking of ads, all of the 'Allowed' ads change over to, "Too Big to Block", letting you know that you can't choose anymore categories to block. If you messed one up, just click the, "Blocked" square by it and it will change back to 'Allowed' and you can choose another one to block. You don't have to choose all 7 categories to block, but I would. That way, you're only keeping the highest paying categories.
Now, if you come back here in the future and notice you've cut off say, "Food & Groceries" and you've been adding a lot of food and grocery articles on your site, you will want to uncheck it and check back after a week or 2. It's never going to be set perfectly forever since your site is always changing as you add more content and some categories will be 'hot' now and cold a month from now.
Now click on your heading at the top, Sensitive Categories. Block any that are 0's or .1's. This page lets you block ALL of them if you want, but I would at least keep the best top 6 or 7 '% Earnings' categories.
Next click on your heading, "Ad Networks". There are over 2,300 of them. I at least went through and blocked the ones that appeared to be French and foreign as I know 90% of my site commers are from USA, so I want most of my ads served up for American sites in English. You can skip this if you want.
Skip the "Ad Serving" tab. Not really anything to mess with. You want them all checked.
The last tab is the "Ads (Ad review center)". Click on here and click on the link to enable your Ad Review Center. You have to wait an hour and come back and you will have to refresh your page if you didn't sign out of Adsense and come back in. This page will allow you to pick and choose particular ads. This is for if you're really feeling confident that you know ads and marketing. Good luck! I left this one alone afer I enabled it so I can see what ads are being served up for my site.
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