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HOW TO MAKE THE PERFECT TAILORED BUSINESS CARD

8/5/2015

HOW TO MAKE THE PERFECT TAILORED BUSINESS CARD. From: DavidStilesBlog.com

You want to increase your business by making contacts. When you make this contact, they have to be able to get ahold of you later to discuss business. You hand them your business card and guess what? It's crap! You've scratched out the phone number and penned in your new one. Wha, wha, whaaaaa. Booo! You just made a business faux pas. They'll remember you alright, as the person too unorganized or too cheap to get new cards made.

Some people want to impress the possible client with a fancy, shiny, cool business card. Wrong answer! YOU want to be memorable, not your card. If you're a mumbling schmuck and give them the greatest card in the world, it's still not going to get clicks on your website or make your phone ring.

So, after working on your showmanship and doing a good job at the dog-and-pony-show, have the best professional and tailored business card possible. I say, "tailored" because each event will have a different card with different contacts for you on it. If you're looking for a job, you'll have your Linkedin address on there. If you're a doctor going to a doctors' convention, you'd want just your doctor contacts on there and not your resume link.

Here are some of the professional things to consider when you have business cards made:

What is the purpose of this card? Are you trying to get more clicks on your internet site? Are you trying to collaborate with like thinkers? Is this for job hunting? Who are you trying to reach?

You should always put all of your titles on your card under your name, so people know what all you do. If you own the company, make sure to put, "Owner".

Minimalize your card. People don't want to read a book in -1 size font type or stupid fonts that are all scroll-y. Keep it business-like and to the point. Remember, YOU be memorable, not your card.

Add a short list of services that you do or skills that you have. 5-6 of your top things, not a list of 20. You want to keep the card clean and readable. Maybe make them stand out in a different color.

DO: Include your website address. Hopefully it's not a long one. If it is, maybe buy a shorter one that points to the longer one, but not a URL shortener link like: Bit.ly/7384%&A42, it's stupid. If you, without thinking, bought: Wecancleanupyourbackyardforcheap.com, shorten it to something like, Wecleancheap.com.

DO: Include your email address. DON'T: Include your mommy or daddy email address or (insert childish email address here). You can have: TheRealBobMartin@gmail.com, but not, BobbyLuv15@gmail.com.

DO: Include your office phone number. DON'T: Include your cell phone number unless that's the usual way you do business, like a Realtor. If you get to talking to someone and you seem to hit it off, then write the cell phone number on it, but don't just hand out 200 cards with your personal cell phone number.

DO: Include your Linkedin address only if you are job hunting. No one else needs to see your resume and background crap. You should have examples of your work on your .com site.

DO: Leave the back blank. Don't be a fancy pants and have the back all covered up with stuff. Give your contacts room to jot notes down about you. I do it all the time.

Last but not least, carry plenty of cards on you. Never go to a big meeting with only 20 cards, especially if it's a convention with hundreds attending. I carry 5 cards in my wallet for my wife's barbershop even when I don't expect to meet anyone while I'm out Walmart shopping or doing errands, and I always happen to meet an old friend or aquaintence and put a card in their hand.

GOOD LUCK!

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